Start with Women

Packed train from the 2017 Women’s March

Go green. Sustainability. Stable state system. Equitable. Environmentally friendly. So many buzz words, what does it all mean? It means our world is aching, we have sores all over the place, and we are crying for healing. I believe for that healing to work, we must start with women.


First, why do we care? Why do we care about “going green” and sustainability and all of this? I care because I care about being a good steward. As a mother, I wouldn’t leave my house littered with broken glass, toxic smelling things, and donuts all over the house. If I did this, my family would have cut feet, be unable to breathe, and die of heart related diseases. I wouldn’t be responsible for my son or be healthfully supporting my husband. And, I certainly wouldn’t be helping myself.

I define sustainability around the “triple bottom line”. That is, we balance three things in equilibrium. We balance people, planet, and profits. Another way to word this is economy (profits), environment (planet or place), and equity (people) are balanced together. They are all a part of a three-legged stool, and if one leg is shorter than another, the whole thing falls over. If one of these factors is out of balance, our balance sheet doesn’t balance.

I’ve written about this before. And, I will write about this again. Until we have achieved sustainability in a majority of countries, we will still need to hear this message.

Every time I write about sustainability, I peel back more layers. When my aunt gave me the book 50 Ways You Can Save the Planet I was introduced to the environmental layer of measuring the health of our world. When carbon offsets were introduced, it was a market based approach to merge both the environmental and economic layers of sustainability for business. This allowed companies to take another stab at showing up as responsible to our world. And, when we mention things like equal pay we are introducing the layer of equity, or people, in one attempt to balance the people portion of the balance sheet.

Women are the Canary

I will argue that we need to look at women as the canary in the coal mine. This should be our current litmus test on whether or not we are on the road to sustainability. And, we owe it to ourselves and future generations to be on the road to sustainability.

It’s 2018, and though the wage gap is closing (by how much depends on the resource you use), in many cases, the gap is still about 20%. That is, women still make about 80% of what men make, and yes, in the same industry. So, women are not equal when it comes to monetary possessions, or economy.

So, with less money, women age, and then outlive their partners. With less money, they are more at risk to be in poverty. Aging, is already rife with challenges. Add the burden of fewer resources, and I have to question, are we setting women up for success as they age? We can and should do better as a wealthy society, ensuring those who have “paid” into systems are taken care of regardless if they outlive partners.

When we are connected, when our social capital is high, we have less disease, less depression, and longer lives. Robert Putnam, in his 1995 (reprint 2000) book Bowling Alone described our decline in social capital, in detail. And he noted how it’s related to many of our noted ills in society. A follow-up book, Better Together, breaks down how we are better together. While all relationships and social networks can benefit from higher social capital, I believe women being more connected have a cornerstone importance to change our society to a more sustainable world.

Connect Women First

We need to connect women first. Reconnect women to each other, and then I believe we will have a ripple effect of connectedness across gender, age, and social class.

Relearn Basics

To start this, we need to reconnect with the basics. We need to relearn how to truly listen. We need to get back in touch with that which brings us joy. And, we need to lead with love.


Steven Covey said that people often listen with the intent to respond. That is, in conversation, we aren’t truly listening. We aren’t practicing empathy – truly joining someone in their emotional journey, the kind of support we really need. We might be sympathetic, noting their emotion, but then we follow it up with advice. Brené Brown talks about this is a short empathy video, where she reminds us that sympathy usually starts with “at least…”

Truly listening means sitting with someone withholding judgement, truly trying to hear their story, to understand, and join them on their emotional journey.

Live in Joy

Another key point I believe women need to focus on is living in intention, and specifically in joy. I will speak from a women approaching 40, 10+ years a mother, and 10+ years a wife. This is my lens.

It was so easy to get into the role of get up, make the bed, get the food, clean the things, and do it all over again once my son was born. Caring for an infant, and then a toddler, and then a school aged child, routines became set. That routine lead itself to forgetting, where self-forgetting became easy. Forgetting my self-care for others’ care became easy. There was (is) always something else to do. Then, one day, in a mini-retreat, I made a joy list. I compared that joy list to the things I was doing every day. The two were wildly different. I made the commitment to myself to live more in intentions that brought me joy. Doing so, I was more easily able to show up with joy for myself, and then for those I care for. Namely, my husband, and my son.

Live in Love

Now that we are living in joy and truly know how to listen, our next ask is to show up with love. We are listening to our sisters, we understand their stories better, and now we can show up with deeper empathy and compassion to truly walk with them in their path. All these steps will build our social capital. Build our connections to each other. Bring us closer together.

Share with others

By bringing us closer together, sharing this vision with others, because we want to. I do believe we need to, but let’s do this because we want to. When we come together from a place of healing, we will create a stronger fabric of social capital among each other. When we have that strong fabric, knit together, we will better be able to solve the problems the world has thrown at us.

Call to Action

I am calling for a rise of the feminine. Let us come together, do this together. Be together. Truly, we are better together, and together we can do so much.


Better Together, by Robert D. Putnam & Lewis M. Feldstein, 2003

Bowling Alone, by Robert D. Putnam, 2000

Empathy Animation, voice by Brené Brown, 2013,

Gap between men’s and women’s life expectancy no longer closing, data suggests, Sep 27, 2017,

Gender Disparities in Health and Mortality, 2007,

Gender wage gap just shrank for the first time in a decade, the, Sep 15, 2017,

In which countries do women outlive men by more than a decade?, May 20, 2016,

Life Expectancy at Birth (in years), by Gender, 2009,,%22sort%22:%22asc%22%7D

Narrowing, but persistent, gender gap in pay, the, April 3, 2017,

Simple Truth about the Gender Pay Gap, the, 2016,

Social Security for Widowed Spouses in Retirement,

Why is life expectancy longer for women than it is for men?,

Women, Men and the New Economics of Marriage, Jan 19, 2010,



Connecting Women: Why This is Our First Priority

I’ve written about this before, but this is a topic so near to me that I think uncovering and unpacking the layers is relevant, important, and necessary. When I go back to what it is I do, connecting women and holding space for women is the common theme. So, why is that so important?

Connecting to Sustainability

Years ago, I identified that my goal is to educate people on the importance of a sustainable society. This was a beautiful moment because it allowed me openness to opportunities that had just been created and were now available to me. I was able to declare Sustainable Urban Development as my minor at Portland State. I was able to travel to Italy on a Sustainability Study Abroad. I was able to co-author a book on Sustainability. Because my bucket job explorations in sustainability didn’t lead to a paid gig, I kept unpacking what sustainability meant for me.

The Triple Bottom Line is the common definition I use. It’s easy to understand, wrap our heads around, and generally gets the point across. I’ve called it the Three Es, until this new definition. It means that you balance three things equally instead of just one.

In business, the norm is to balance the books. You know if a company is making a profit, or not. You balance the profit books, the economic books. In the Triple Bottom Line definition, you add two books: people (equity) and planet/place (environment). With how we’ve measured environmental success, this piece is easy to measure. We know if we are polluting the environment more than cleaning it up. We know if we are cutting down more trees than planting. We know if our food is contaminated, or not. We know if our water is contaminated, or not.

Connecting people

But people, that’s where things get messy. Because people are messy. We bring all of our junk, or baggage, to the table – no matter what the table is – work, family, volunteering. If we had a bad day at work, it’s often hard to hide it from our families. If family life is stressful, it affects our concentration at work. We are a society that likes easy things, so we don’t deal with the people aspect because it is hard.

And, the hard thing is exactly what we need to deal with. If we want our society to be a better place tomorrow than it is today, we have to tackle the hard thing. I want society to be a better place. I want my son to grow up with kindness, compassion, and opportunity within a setting of health, wellness, wealth, and awesome choices. I want the next generation to have even better opportunities. If we collectively want that, and I think we do, then we have to work together to figure out people.

Connecting with Women

I am focusing on women for many reasons. I am a women. I was raised by a women, who served our family as a single mother using social services, until she remarried. I have sisters. One sister is the mother of a special needs child. One sister was killed by her boyfriend. That is, one sister was a victim of domestic violence.

I watch all the women in my circle: gay, straight, single, parents, black, hispanic, white – and they all have spaces where they need support. Many women I see are not the sole breadwinners of their families, and that directly affects choices they make. Some women face exclusions that I, as a white women, cannot relate to, and it’s unfair and unnecessary.

So, I see a need for us, women, to come together like we never have before. I see a need for us to cross race, political, and economic lines and see the potential in each of us. I see space for us to thrive together.

When women support each other in joy, we do amazing things. We love. We share. We are kind. We show up with compassion. We gift, and we support. I want to create a society that honors the feminine to bring these necessary things back into our world, massively. Join me. Let’s connect.

Ladies, Take Off Your Makeup

March 2011, driving to the UP, sporting a rocking red drugstore lipstick. It pretty much only looks this awesome when you put it on.

Last month, in my educational newsletter to my fellow oilers, I talked about the importance of spring cleaning, and I related it to the chemicals on our face. Women are exposed to a range of 150 and 500 chemicals, daily. Most of which we do not know the direct effects. A risk averse person might suggest that the average women is a chemical concoction away from disaster.

Societal norms, aside, maybe it’s time for women to take off their make up?

Societal norms, considered, what does it say when we wear make up every day? Men don’t, in our modern age. If we are going to a play, a night out on the town, both genders are generally expected to dress up a little, comb their hair, brush their teeth – societal hygienic and grooming standards. But, aside from a blip into metrosexuality (isn’t it all beards now?), only a woman is required to cover her face, in a painted on mask, to be considered put together.

Let’s take a pause. I actually love wearing make up. I enjoy the whole process. I equate it to art. I think it’s fascinating the shapes we highlight and create and the colors we play with, with paint for our skin. I even find that a powdered foundation keeps my oily skin feeling fresh, all day. Me and make up? Love it. (The more research-intensive part is finding toxic-free varieties.)

What I would like to link together, though, is this requirement that women put a mask on to look their best. It’s a direct implication that women do not look their best without new skin, new eyes, new cheeks, and new lips. Men can simply walk out of their house, and they are applauded for buttoning their shirts or not sagging in their pants. The expectation is different for women.

What does that continue to say about our society? Yesterday was Equal Pay Day for Women. Yesterday marks the day that white women begin to earn as much as their male counterparts in the workforce. If you add other aspects, such as being black, or Hispanic, their day is not yet here. What does it say, about our society?

It continues to reinforce the message that women cannot and will not be enough. It says that we don’t look the part, and we don’t deserve to play the part.

Clarification, I don’t choose to believe this. I feel that if we succumb to this victim mentality we allow the oppressors to win. And, I will not allow the oppressors to win. Everyone deserves a fair shake at this game called Life. Everyone deserves to be treated fairly, no matter what their skin or gender, or choice of make up. Instead of being a victim, I will, however, kindly challenge these micro-oppressions.

Women are not required to wear make up to look their best. Women are not required to wear a dress, or a pant suit, to be presentable. We, this generation and beyond, are shaking the old beliefs and creating our own, because the old beliefs, the old suit, it just doesn’t fit anymore.

I believe our job is to shake those suits that don’t fit anymore. Our job is to challenge these micro-oppressions when they are, again, layered as norms. Our job is to say, “No, that really isn’t how it is and couldn’t we consider it a different way.”

And, today, I’m saying that about make up. Not only is it generally quite toxic to our skin, it can mask who we really are. If we are to truly show up and change this world, we need to show up as we really are. So, please, take off your make up, and change the world.

More to consider

Men like women to wear less makeup? No, they don’t

Make up at work – from the abstract, “Although many women find pleasure in wearing makeup, the authors conclude that the institutional constraints imposed by the workplace effectively limit the possibilities for resistance.”

We Need to Stop Making Assumptions About Why Women Wear Make-Up — Here’s Why – “At some point – probably high school – I believed that learning how to ‘put my face together’ felt like a necessary right of passage because I am a woman.”